The Carolina Leadership Coalition commissioned a series of four polls over the summer that surveyed likely general election voters in four discrete geographic regions of North Carolina. These polls were conducted by an award-winning national public opinion and predictive analytics firm.
Introduction
Each poll had varying sample sizes commensurate to their respective populations, with margins of error of no greater than 3.37%. This resulted in a 95% confidence interval across all four surveys, which were conducted using a combination of live telephone calls, SMS (“text messages”) and e-mail responses.
The first group comprised nine contiguous mountain counties, eight of which border Tennessee to the north (Ashe, Avery, Haywood, Madison, Mitchell, Swain, Watauga, and Yancey) and another, Jackson County. These counties cover four state House Districts (85, 93, 118, and 119) and are largely rural in nature.
The second group included three counties situated in North Carolina’s central Piedmont’s Triad region: Alamance, Forsyth, and Guilford Counties. These counties cover 13 state House Districts (57, 58, 59, 60, 61, 62, 63, 64, 71, 72, 73, 74, and 75) and are largely urban or suburban.
The third group are five counties located directly to the east of the Charlotte-Mecklenburg metropolitan area: Union, Anson, Richmond, Stanly, and Montgomery Counties. These counties cover five state House Districts (55, 66, 67, 68, and 69) and are mostly an even mix of suburban and rural communities.
The fourth and final group comprised another nine counties, these located in North Carolina’s Inner Banks region: Bertie, Camden, Chowan, Lenoir, Martin, Perquimons, Pitt, Tyrrell, and Washington Counties. The counties cover Five state House Districts (1, 8, 9, 12, and 23) and are a mix of mostly rural and suburban areas.
Over the course of the next four posts, we will provide a detailed analysis of each region’s survey results, including demographic details, ideological traits, voting behavior, and answers to specific questions on matters of public policy and various issues of the day.
Stay tuned!
