What’s the GIG Idea? What You Need to Know About the Gig Economy

    by Mark Thacker at SalesXceleration

    March 29, 2021

    Maybe you’ve heard the term “gig economy” for a while now. Maybe you have a general understanding of what it means. Maybe you even sense the seismic shift it is forcing in the world’s business landscape. But what could it mean for you – and for your professional future? Let’s take a closer look and put the gig economy in perspective.

    “Gig Economy” Defined

    The term “gig” dates to at least the 1920s and was popular amongst jazz musicians as a synonym for a paid performance engagement. In fact, some believe that the music-related use of gig derives from the word engagement. As early as the 1950s, gig expanded to include other short-term jobs, beyond music. Today, it is in common use to denote paid part-time, short-term, freelance, or consulting assignments. Another related type of gig is a fractional time engagement. More about that later.

    The gig economy, naturally, describes the segment of the workforce economy related to gig work. It encompasses the sector in which businesses engage with freelancers, consultants, and fractional-time professionals to complete projects and accomplish their goals without engaging these workers as full-time employees. In fact, gig workers in the gig economy are considered independent contractors.

    Read the entire article on SalesXceleration‘s website.

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